Push and Pull: Government and Media's Interactive Relationship

Over the course of the last few weeks, our group has been researching the many different ways in which media and politics interact. We have decided to try and synthesize all the information we have gathered into a cohesive final blog that describes this relationship.

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Mary Beth wrote in her blog post about how media informs us. Without media, the public would not be informed about what is going on in the political realm, what the issues are, who is a contender, or what is going on in the world.

As she says in her blog "The media acts as the bridge between the government and the people. The only way to gain political awareness is through media consumption. There is no direct communication between the United States and the American people. The media is the informant.”

Taylor focused a lot on trends and found that the trends of mass communication can be seen all throughout the political realm. Some of the particular topics that were focused on were demassification, convergence, interactivity, and globalization. She was able to use great examples to back up her research due to the current Presidential election. Our group posed the question “What has more influence: media on politics? Or politics on the media?”

Taylor came to the conclusion that media has more of a role on politics Due to the impact media plays on society, politicians have to carefully edit their actions. News today is all about the latest scandal and what can be made entertaining. When you combine politics and scandals, it can take things to a whole new level.

Matthew tended to agree with Taylor and found that issues of political stereotyping, socialization, narcoticizing dysfunction, agenda setting, and the two step flow theory all point in the direction that the media shapes politics. Media is the source of our political information. Media shapes the issues our politicians debate. Media creates identities for our political parties. The amount of information media releases to the public desensitizes the voters to political issues.

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Jordan’s research pointed to some conclusions that were different than those of Taylor and Matthew. Delving into researching the role of media as a political watchdog was much like diving into a whirlpool of murky water.  The relationship between the government and media is very cyclical in nature, with both entities pushing and pulling against one another. She agrees that media can frame political issues and set the agenda, but there are many avenues for the government to influence media. Jordan talks a lot about them in her most recent blog.

Finally, Carly focused on the economics involved. 

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She found that when the media tends to focus on the financial aspects, the public views the politicians negatively since all the focus is around them and their money. Even though some think the amount of money used for the campaigns is ridiculous, that money is what benefits the candidates in getting ahead in the race. The financial support of politicians is a huge topic in media currently, and will be for quite some time because money is always a point of contention and concern.

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In the United States, the media will always be inherently tied together with the political system. As the medium for transmitting the information, the media has an intrinsic power over our politics and how we view them. We are a people powered by technology and communication, with almost unlimited means of obtaining information. Because of this we must be careful to make sure we are analyzing media for ourselves, not just consuming it without thought.

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Political Stereotyping

Definitely NOT a Republican...

Freeze. The bolded sentence made some of you laugh (hopefully). Because you understood the sarcasm behind that statement. But where did the sarcasm come from? It stems from a mutual understanding on a key concept (Cowboy Hat + Gun + Southern Accent= Republican). That mental connection is an example of a political stereotype. Stereotyping is an effect of repetitive mass communication that creates the relationship between certain traits and an idea, person, or thing..  This is becoming a big issue in our over saturated society which is compounded by the democratic nature of American society. Writer Andrew Norman explains more in his blog;

"In the US, issue ownership analysis is part of broader theories about voter ignorance. We know from many surveys that the general public has very limited knowledge of political institutions and policies. They tend not to know very much about broader social trends either. This means that electors draw on various informational short-cuts to make political decisions."

One of these informational shortcuts is the stereotyping of political parties. Candidates can now run for office with less to fear about the issues, their voting record, or their moral turpitude; it all has to do with whether or not there is an "R" or "D."  

The use of stereotyping in politics is readily apparent in social commentary about politics. Look at SNL and there use of Tina Fey as Sarah Palin. It was a phenomena which shaked the political landscape. An image was created by the media, and that very stereotype came to define her and the presidential election. 


While it could be argued that this is image branding and not stereotyping, the amount of political coverage which revolves around similar themes is unprecedented. Majors news stations, FOX, CNN, MSNBC etc. will present their stories on politicians through "stereotypical Republican" or "stereotypical Democrat" lenses. 

Sources

1. Inskeep, S. & Roberts, C. (2012, April)

2. Norman, Andrew. http://andrewnorton.info/2008/01/28/what-does-it-mean-for-a-political-party-to-own-an-issue/

3. Rock, Matt. http://matt-rock.newsvine.com/_news/2010/04/11/4144949-political-stereotypes

4. Endicott, W. (2012, Febuary 16) http://www.sacbee.com/2012/02/16/4267438/viewpoints-political-stereotypes.html

Politics, Media and Technology.

We are constantly seeing politicians and government officials all over our news and social media and many of them make good use of new communication technology in order to advance their platforms.

Take Twitter for example. Many politicians are now becoming involved in this social network to tweet about current issues. These are just a few accounts that I looked for and found. All of which are run by a combination of the individual and his or her staff.

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Click here to go to page. 

Governmental institutions and officials are becoming extremely savvy in their use of technology. Or at least the people who work for them are.

And in this digital era of information where knowledge is quickly attained and shared, it is no wonder. Politicians need to be on the cutting edge or they may find themselves left in the dust.

The ability to share information in seconds and have it be available practically anywhere at any given moment is part of an idea called the global village, an idea popularized by Marshall McLuhan. This had led to almost constant scrutiny of government (and countries) by others to see what they are doing and how they are doing it. However, it also creates a lot of distraction and can muddle real issues.

Just go to the New York Times international news page. You will be instantly inundated with information and stories from every imaginable country around the globe. We know so much about the world around us, whether or not we have been to the places we are talking about or not. I was watching this little clip, yes it is old, but I still thought it explained the idea well.

But the availability of information and the use of new means to spread it leaves much to be desired when it comes to the credibility of the information. And what if sources want to be anonymous? There have been plenty of times when this is the case and either the public or the government demand to know where the information is coming from. Recently in my mass communication class we were talking about the reports of weapons of mass destruction by the press and the government. It is a perfect example of how information can be changed or exaggerated to help goad the audience into thinking in a particular way. If you are wondering what I am talking about please click here to learn more.

The media and the government are in a constant battle to stay one step ahead of the other. This may be good, maybe the two keeping one another on their toes is the only way to ensure that we get any true representation of what is going on.

I was doing a little research and I found that there are websites where people can go to learn "whistleblowing" and how to keep the government more accountable.

However, it may be up to us to keep the media accountable. So don't just be a consumer. Be a thinker. Be an analyzer. Learn to be a media critic as well as a political one so that you can be as informed as possible and be a part of the exciting technological age we are in today. 

Media Convergence and Interactivity Among Politics

Social media and politics play an important role for political candidates. It is crucial for a candidate to have media convergence. Certain social site, likes Twitter and Facebook, are key factors in gaining attention for the candidates. All of the social websites, newspaper, magazines, and any other media outlet come together to support or rally for one cause, recently this being the political elections. One particular article summarizes how social media dominates elections. “On Twitter, Mitt Romney has about 376,000 followers, Newt Gingrich has more than 1.4 million followers, Rick Santorum has close to 165,000 followers and Ron Paul has about 27,500 followers. They are all dwarfed by President Obama, who dominates the Twitterverse with more than 13 million followers. Of the GOP candidates on Facebook, Romney last had about 1.5 million likes, Gingrich has 295,979 likes, Santorum has 177,829 likes and Paul with 908,056 likes. But again, President Obama surpasses all the GOP candidates with 25.5 million likes.” Utilizing the power of the social networks is extremely important for politicians gaining an advantage in the race.

Media interactivity and convergence are closely related. Interactivity involves a close relationship between the user and the source. In this case, we are talking about the politicians and their social media sites. In one article, the author studies President Obama’s use of social media in his 2008 election. President Obama took 5 major steps to get his audience to listen to him. “1. Build his political brand 2. Create MyBarackObama.com 3. Present across multiple social media sites 4. Donations 5. Encourage participation.” The President needed to be up to date on all of his sites and encourage his audiences to check out his social media. Without their support, then the President may have not won the election. “The effectiveness of Obama’s online strategy to engage and mobilize people can be seen in some of the numbers:

•                6.5 million online donations

•                $600+ million campaign funds raised, most of it online

•                13 million email addresses

•                1 billion email sent

•                2 million profiles on MyBarackObama.com

•                200,000 offline events planned

•                400,000 blog posts written

•                35,000 volunteer groups created”


Social media is one of the most influential parts of a political election. “For anyone doubting
that a social media message is fleeting, 94 percent of social media users of voting age
watched a political message in its entirety on a social media site…” The number of social
media sites used for political elections is outstanding. As I said earlier, without this kind of
technology who know where we would be in the political spectrum of the world.

Sources:

• Are GOP Candidates falling behind on Social Media? -ABC News
• The Evolving Use of Social Media for Political Campaigns -socialmediatoday

• Election 2012: How Social Media Will Convert Followers into Voters -pcmag.com

  
  

Super-PACs: Bad Publicity?

It has been made evident throughout my recent blog posts that campaign financing is a hot topic in the news lately. Specifically, we are hearing more and more about the Super PACs. These Super PACS, or political action committees, are not supposed to work directly with a candidate, but their financial support helps political candidates significantly with their campaigns.

In the New York Times, there is a section, which focuses exclusively on campaign financing. One of the articles in this section titled, “Campaign Finance (Super PACs),” discusses the 2012 Supreme Court decision made in Citizens United v. Federal Election Commission, and how much it has impacted the current presidential campaign. In this case, it ruled the government, “may not ban independent political spending by corporations, as well as labor unions and other organizations, in candidate elections”.  Most people believe, “allowing corporate money to flood the political marketplace will corrupt democracy”.

Many super PACs have a negative image because of the attack ads they put out against opposing candidates. For example, the video posted below shows an attack made against Obama from the super-PAC American Crossroads.

           Stephen Colbert, a “political satirist” who has entered the Republican presidential primary, has even created his own super-PAC. He has done so to poke fun at the concept of a super-PAC. To show this we need only to take a look at the name of his super-PAC “Americans for a Better Tomorrow, Tomorrow”.

Once again, going back to the Supreme Court decision of 2010, an article on NPR stated, “opponents argue super-PACS distort the electoral landscape by drastically increasing the expense of campaigns”. Due to this, Colbert has used his mock super-PAC as a way to draw attention to their corruptness. The media has liked his concept, considering how much attention they have been paying to it. It seems Colbert’s mission has been accomplished. 

I hope my mission has been accomplished as well, in informing you about the economic foundations involved in political campaigns. The media will surely be covering it even more as the elections creeps closer.

Sources:

Campaign Finance (Super PACs). The New York Times. (March 2012). Print.

"Super-PAC attacks Obama's open-mic gaffe in spy spoof". The Hill. (March 2012).

American Crossroads YouTube video.

"Stephen Colbert's Super-PAC comes to Austin". NPR. (March 2012).